Saturday, June 12 at NOON
The Know Your Sustainable Community Extravaganza
Saturday, June 12 at NOON
The Know Your Sustainable Community Extravaganza
Notes from our Green Meeting 4/12/2010
Our philosophy: Greening your production starts from the inception of the piece all the way until you strike your set. You don’t need to take things away, just start thinking differently and more sustainable from the onset. Are you taking things out of your show because you want to be green? Want to save money? Or does it service the piece?
Off Off Broadway has been sustainable for years, because we have to. We face many challenges not owning our own spaces, and not having the funds, but make it work for you. Further your story by using sustainability. No one wants to see cheap theatre,but sustainable theatre…. That has a different ring to it. Rebrand your marketing.
Make sure in your marketing you mention the sustainability aspect. Sustainability is the “sexy” word right now! Involve your patrons so that they will support your theatre and become inspired. Think of something new and innovative that they want to experience. Hopefully you can inspire your audience to start using sustainable practices in their daily lives. Even the little things count.
Use different forms of media and creative ideas to promote your shows. What is the best way to share your story using the different forms of social medias? Facebook? Have one of your characters twitter to fans or perhaps a blog, upload a video on youtube. A webisode? Maybe use some guerrilla marketing tactics. A great example of guerrilla marketing Think how can I do this differently?
During the rehearsal period encourage the use of electronic communications, public transportation, and double sided scripts. See our Planet Connections Manual on page 5 for more tips and suggestions.
Perhaps you don’t need a headshot board or paper program. Maybe you can send the audience to your website and they can view it all there. Maybe you want to be really creative and use scraps of materials (costumes, props, headshots, set pieces) that were left over from the show to create an art piece representing the show. Maybe you want your audience to participate by riding a bike to power the lights for the entire show. ( very ambitious but perhaps worth looking into)
Once your pieces are struck, find a way to reuse them, re-purpose them or donate them to other theaters. Use our blog as a resource for prop, set, and costume sharing within planet connections. It will be a great, eco friendly way to make more connections with your fellow artists. Build it Green, Film Biz recycling, and Mo'olelo Theatre in California, have some great ideas and resources.( Also see our list of favorite websites for ideas and resources)
You don’t have to hit your audience over the head with the green message, but make is subtle. Great examples are 70 Million Tons at the looking Glass Theatre that a few Planet connections staffers are involved in, +30NYC with the Red Fern Theatre Company has shows about sustainability( see previous blogs about both of these events) sustainability doesn’t have to live and die at the end of your show. Keep up these practices throughout your theatre career, keep it going!
Over all, please remember the 3 R’s: Reduce, Reuse, and Recycle!
GREEN ACTIVISM
As this is an eco friendly festival, we encourage all artists to be conscious of their affect on the environment. We have listed some guidelines and suggestions that can be implemented on the first day of rehearsal.
Remember the 3 R’s -- Reduce, Reuse, Recycle
What We Are Doing:
· Providing recycling bins on the premises for aluminum, glass and plastic, and paper
· Use of eco-friendly light bulbs in our lounge, bathrooms and other public areas, in addition to the lightings plots in each performance space
· Use of recycled and recyclable paper products
· Cleaning with eco-friendly products
· Decreasing paper communications and instead promoting online and social networking communications
· Greening ticketing ideas
· Recycling Festibills for multiple use
· Providing an eco-friendly lounge with items to be purchased
· Encouraging the use of reusable water bottles
· Promoting community building through an online forum on our website in the Green Section where artists can communicate and share props, costumes, and ideas.
What You Can Do:
Paper
· Encourage online communication via email instead of snail mail mailing lists for both your charity and show.
· Encourage online communication for the use of audition materials, welcome packets, Press Packets, and any other correspondence with industry.
· Promote the use of social networking, individual websites, and blogs for marketing your show
· Print on recycled paper
· Print scripts double sided
· Use soy based inks where available
· Properly dispose of paper usage into recycling bins
· Encourage your audience to return and recycle their festibills and your show’s program at the end of each performance. A bin will be provided
Transportation
· Promote the use of public transportation for performances and rehearsals
· Walk or ride your bike to performance and rehearsals
· Encourage taxi cab sharing
Energy Efficiency
· Encourage promotion of energy efficient lighting
· Don’t forget to turn out the lights when not in use
Props, Scenery, Costumes
Borrow props, scenery, furniture and/or costumes before creating or purchasing new ones. Feel free to use the online Green Forum through PCTF website to find whatever you might need.
· Use bamboo as a wood alternative
Waste Management
· Promote the use of reusable water bottles, cups, plates, utensils etc.
· Properly dispose of scenery, sets, and props and donate, reuse and recycle where possible. Kindly dispose or recycle with organizations that promote sustainability and can put your items to good use. Before construction takes place you can contact Build It Green!NYC or Film Biz Recycling to find the proper way to construct your scenery to ensure easier breakdown and recycling once your show has completed.
We ask that you kindly promote awareness of these guidelines to your cast and crew.